Cellers Domenio, a premium wine producer, aimed to expand its footprint in China, one of the world’s most competitive and dynamic wine markets. Soul designed a comprehensive internationalization strategy focused on market entry, import partner scouting, and the localization of the commercial message.
The plan included identifying the most strategic distribution opportunities, tailoring brand communication to resonate with Chinese buyers, and facilitating introductions with key importers. The result: a strong initial presence, aligned brand positioning, and new distribution channels that opened doors for scalable long-term growth in the Asian market.