As part of the opening session at the Mobile World Congress (MWC), Soul delivered a strategic keynote focused on the intersection between artificial intelligence and international digital expansion. The session was designed to inspire global business leaders, technology innovators, and institutional stakeholders by showcasing how AI can empower internationalization and drive scalable growth.

The conference highlighted actionable insights, cutting-edge strategies, and real-world use cases where AI accelerates market entry, enhances digital performance, and unlocks competitive advantage on a global scale. This high-impact participation positioned Soul as a thought leader in the AI and international growth space, garnering global visibility and consolidating its reputation as a trusted consultancy in tech and innovation ecosystems.