AMES Group, a leading metallurgical company with decades of global presence, faced a strategic challenge: strengthen its digital footprint in the Chinese market, a highly competitive, complex, and fragmented environment. With no unified digital strategy adapted to the local ecosystem, the brand lacked visibility and commercial traction in the region.

Soul partnered with AMES to design and execute a tailored international digital expansion plan for China. The project started with an in-depth market analysis, competitor research, and keyword localization to understand user behavior and demand trends.

We developed and implemented local SEO strategies on Baidu, adapted web content to Chinese language and cultural nuances, and built brand positioning aligned with AMES’s industrial excellence. Our work included platform selection, on-site optimization, Chinese-language content, and setting up the digital assets necessary for ongoing lead generation.

The result: a solid and scalable digital presence in China, increased organic visibility, and a significant improvement in engagement from local B2B prospects, positioning AMES as a competitive digital leader in its segment.