Beyond Catalonia and ACCIÓ, the public agency for business competitiveness in Catalonia, aimed to position themselves as leaders in international innovation and business ecosystems. To achieve this, Soul developed and delivered a strategic conference focused on «Intelligent Internationalization,» aligning public and private stakeholders. The event was designed to elevate ACCIÓ’s role within the international business community while generating institutional visibility and engagement.

Through meticulous content design, curated expert panels, and ecosystem-building dynamics, the conference successfully connected key players from the tech, innovation, and export sectors. It also reinforced the narrative of Catalonia as a global innovation hub, boosting ACCIÓ’s relevance as a connector between businesses and international opportunities. The result was increased visibility, strong stakeholder alignment, and lasting impact on the perception of Catalonia’s international capabilities.