Zigurat Global Institute of Technology, a forward-thinking higher education institution, was facing a competitive international environment and needed to significantly boost its student acquisition funnel. Their challenge: optimize digital channels to increase high-quality B2C leads while also reinforcing their brand authority globally.

SOUL Phygital designed and implemented a full-funnel digital strategy that integrated SEO, SEM, content localization, and conversion rate optimization. Leveraging AI-driven targeting and real-time campaign optimization, we fine-tuned every stage of the recruitment journey — from awareness to enrollment.

Our work also included strategic consulting to align marketing automation tools with enrollment goals and ensure scalability across multiple markets.

The result: a 3x increase in B2C conversions within just four months, enhanced visibility in key regions, and a solidified position as a global reference in digital education.